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Astonish Results Insurance Blog
This blog is updated weekly and meant to supply motivational and educational messages to insurance professionals interested in digital marketing.
Just Ask for the Money!
By: Adam DeGraide, CEO and Founder of Astonish Results
Why do insurance agents struggle when asking their clients for the money? In many cases, insurance agents don't understand how important asking truly is.
By undergoing extensive insurance sales training in this area, insurance agents will have a much clearer idea on how to address their prospects needs and be able to construct a tailored solution.
Taking the Sale Into Your Own Hands
By: Adam DeGraide, CEO & Founder of Astonish Results
“Things may come to those who wait, but only what's left behind by those that hustle," stated by Abraham Lincoln. Do you SIT BACK and let the consumer lead your sale? Have you done your research and know how to sell your product? Creating the perfect dynamic between you the sales person and your consumer is the ultimate goal.
To create this dynamic you will need to qualify the consumer, motivate them into wanting the product, and close the sale! People want to talk, so as the sales person it’s part of your job to LISTEN! While listening is important, in the back of your mind you need to steer the conversation the way you feel necessary to CLOSE THE SALE.
Believe in Your Vision and Your Agency Will Develop a Culture for Success
By: Tim Sawyer, President & Co-Founder of Astonish Results
A visionary leader is someone who not only sets a vision and purpose of success, but also is able to articulate it to others helping them to believe in the common goal set for the agency. I think most of us agree that during the course of a career in any agency, including the insurance industry, there is often times this underlying tension as a result of reoccurring stereotypes that burdens our company’s vision.
But let’s take a look at the positives. A career in the insurance industry is one that can transform a strong group of individuals into a team that fosters a positive image of success and sets a vision from the start.
Be All You Can Be with Cutting Edge Marketing
By: John Boudreau, COO and Co-Founder of Astonish Results
Having a passion for change within your insurance agency will be the ultimate deciding factor in regards to how successful you are in this new marketing age. Unfortunately, passion is highly underrated these days, yet I believe that it is a significant contributor to the success of any business. When you are passionate you are willing to do anything to influence your company and move forward, in a positive direction.
Internet marketing is changing the way we promote and brand our businesses. However, launching an insurance marketing strategy does not just mean doing the bare minimum, it means doing whatever it takes to get your business seen. Using social media platforms such as Twitter, Linked-In, Facebook, Goggle+, Foursquare, and blogging will enhance the overall consumer perception of your company.
Taking a Modern Approach to Reach the Modern Consumer
Communicate ‘Metrically’ To Your Employees
By: Tim Sawyer, President and Co-Founder of Astonish Results
Good communication skills and understanding your agency’s metrics are essential components to long term success. Poor communication skills, inadequate insurance sales training, and lack of direction are impeding the growth for many insurance agencies.
At any level, if employees do not know what the objectives of the company are, it will be impossible for them to realize their potential. The good news is that you do not need to be an expert to eliminate communication barriers. All it takes is the desire to improve.
How to Create Business Connections Utilizing LinkedIn
By: Tim Sawyer, President and Co-Founder of Astonish Results
As greater concentration on social media websites have led to the development of more personal and professional networking opportunities, it is difficult to envision how our society would be without platforms such as Facebook, Twitter, and LinkedIn.
We live in an era where anything can be shared by anyone online. As a result, your agency cannot afford to ignore the growth opportunities that are resulting from the benefits of social networking. If you have not revised your insurance agency marketing strategy, then you are falling BEHIND!
How Real Time Updates Connect You with Your Target Audience
By: John Boudreau, COO and Co-Founder of Astonish Results
Ever since the evolution of the internet, our society has dramatically changed. We have never been more connected with one another before and information has never been exchanged as rapidly. In the last few years, we have seen the powerful influence of the social media revolution and how it has already facilitated societal change.
In the wake of the recent tornadoes, earthquakes, hurricanes, and tropical storms that have caused a great amount of damage to our country in 2011, social media websites have been a major communication outlet for many insurance companies who utilize social media.
Selling Must Be Reduced to a Linear Function
By: Adam DeGraide, CEO and Founder of Astonish Results
When breaking down the top reasons why insurance agents have failed in the past, much of it can be attributed to inadequate insurance sales training, complacency, and being afraid to just ASK for the money.
What most insurance agencies do not realize is that selling is really a linear math equation! What happens first must happen second, then third, and fourth.
Passion and Teachability Will Drive Your Business
By: John Boudreau, COO and Co-Founder of Astonish Results
One underlying issue within the Independent Insurance Industry today is that agency owners are losing passion for their business. Whether it is the tough economic times or competition from the direct writers, these agencies are not generating the same business they once used to.
Additionally, insurance agency owners, and agents, are struggling to understand how to fix these internal problems; while also maintaining the same drive that had propelled there business to success in the past.
If this describes how you feel about your agency, then you are at a crossroads. You can give up now and let your book of business shrink, or you can get the help you need, while discovering new ways to rebuild your insurance agency marketing strategy!
