Astonish Results Insurance Blog

By: Adam DeGraide, CEO and Founder of Astonish Results

Why do insurance agents struggle when asking their clients for the money? In many cases, insurance agents don't understand how important asking truly is.

By undergoing extensive insurance sales training in this area, insurance agents will have a much clearer idea on how to address their prospects needs and be able to construct a tailored solution.

As a veteran Internet marketer and sales and training consultant, I have found that most local agency owners know they need to be doing SOMETHING to grow their business. Most also have general ideas about what to work on—such as finding new business, improving their sales process, figuring out the foreign lands of Facebook and Twitter, etc. Despite “knowing” what opportunities are out there, the most common roadblock to actual progress is feeling overwhelmed by all the possible options, or not knowing which is worth your time. But the solution to this problem is quite simple! All you need to do to get out of this rut is: FOCUS.

I was recently called by a great Astonish Results client that needed help generating more leads. Over the past 15 years as a digital marketing leader, every client has had this same desire; that’s usually why they hire me. This call, however, was unique. When I looked through their sales pipeline, I saw that my team had already generated over 1,000 leads in past few months for them—a magnificent feat. We got on the phone and I politely explained to them that the last thing they need is another lead!

I’m telling you this because in my experience as a digital marketing expert, sales trainer, and business consultant, I’ve found this to be a systemic problem for most local insurance agencies. The thought is that increased lead flow is going to solve their sales problems; and if they can just get more opportunities they’ll be more likely to close more business. The truth is...

By: Adam DeGraide, CEO & Founder of Astonish Results

“Things may come to those who wait, but only what's left behind by those that hustle," stated by Abraham Lincoln. Do you SIT BACK and let the consumer lead your sale? Have you done your research and know how to sell your product? Creating the perfect dynamic between you the sales person and your consumer is the ultimate goal.

To create this dynamic you will need to qualify the consumer, motivate them into wanting the product, and close the sale! People want to talk, so as the sales person it’s part of your job to LISTEN! While listening is important, in the back of your mind you need to steer the conversation the way you feel necessary to CLOSE THE SALE.

By: Tim Sawyer, President & Co-Founder of Astonish Results

A visionary leader is someone who not only sets a vision and purpose of success, but also is able to articulate it to others helping them to believe in the common goal set for the agency. I think most of us agree that during the course of a career in any agency, including the insurance industry, there is often times this underlying tension as a result of reoccurring stereotypes that burdens our company’s vision.

But let’s take a look at the positives. A career in the insurance industry is one that can transform a strong group of individuals into a team that fosters a positive image of success and sets a vision from the start.

By: John Boudreau, COO and Co-Founder of Astonish Results

Having a passion for change within your insurance agency will be the ultimate deciding factor in regards to how successful you are in this new marketing age. Unfortunately, passion is highly underrated these days, yet I believe that it is a significant contributor to the success of any business. When you are passionate you are willing to do anything to influence your company and move forward, in a positive direction.

Internet marketing is changing the way we promote and brand our businesses. However, launching an insurance marketing strategy does not just mean doing the bare minimum, it means doing whatever it takes to get your business seen. Using social media platforms such as Twitter, Linked-In, Facebook, Goggle+, Foursquare, and blogging will enhance the overall consumer perception of your company.

By: Adam DeGraide, CEO and Founder of Astonish Results

By: Tim Sawyer, President and Co-Founder of Astonish Results

As greater concentration on social media websites have led to the development of more personal and professional networking opportunities, it is difficult to envision how our society would be without platforms such as Facebook, Twitter, and LinkedIn.

We live in an era where anything can be shared by anyone online. As a result, your agency cannot afford to ignore the growth opportunities that are resulting from the benefits of social networking. If you have not revised your insurance agency marketing strategy, then you are falling BEHIND!