This blog is updated weekly and meant to supply motivational and educational messages to insurance professionals interested in digital marketing.
1/25/2010 12:43:27 PM
Original Post Date : 1/20/2010
Every week, I travel around the country to speak with independent agency principals about insurance marketing. The more I travel, the clearer it becomes that most agencies today are finding it very difficult to generate enough new business to cover their annual losses. Part of this difficulty is a result of increased premiums and other macro-economic factors. However, I see a bigger problem.
1/25/2010 12:39:30 PM
Original Post Date : 1/14/2010
Few and far between are the times in life that we get to be a part of something that is bigger than ourselves. We get so caught up in the day-to-day drudgery that we forget the impact that the things we do has on the rest of the world. Here is a story of an insurance agent who, since partnering with us, has not only doubled the size of his agency in 18 months, but has increased his retention rate and is having MORE FUN!
1/25/2010 12:33:35 PM
Original Post Date : 1/7/2010
Congratulations to Steve Lewis of Security First Insurance Solutions, Inc. of Orlando, Florida for being named the first e-Marketing Agency of the Month in Rough Notes Magazine!
Steve and his crew have teamed up with Astonish Results to integrate their digital marketing system into his agency and have never looked back. Steve hired a full-time blogger/gadabout, Josh Wilson, to help integrate social network marketing tools into the agency’s e-marketing strategy.
1/25/2010 12:26:29 PM
Original Post Date : 12/23/2009
Tis the season of giving, being thankful, and spending time with family. Here
at Astonish Results, we have so much to be thankful for this holiday season.
We’re thankful for our family and friends, our awesome agency partners, and the
BEST and SHARPEST team in the world!
1/25/2010 12:19:17 PM
Original Post Date : 12/9/2009
As Christmas rapidly approaches, there is overwhelming evidence that the majority of independent insurance agents still believe in Santa Claus. And this year, like recent years past, looks like they will be more disappointed than ever.
Why?
1/25/2010 12:13:46 PM
Original Post Date : 12/3/2009
Last September, more than 800 independent insurance agencies gathered in Palm Desert, CA to hear from the most successful digital marketers in the country. Little did they know that at their annual luncheon, they would learn the BEST hidden secret in the world of buying and selling insurance. This message was simple...
1/25/2010 12:06:25 PM
Original Post Date : 11/24/2009
Traditional independent agents find themselves at a huge crossroads as they head into 2010. As macro-economic conditions continue to shift, agents are trying to determine the best way to deal with the uncertainty.
As I travel the country speaking with agent principals, it’s clear that there are two prevailing schools of thought...
1/25/2010 11:43:26 AM
Original Post Date : 11/19/2009
On Monday,November 17th, 2009, Insurance Journal released the latest cover of their magazine. The colored montage of 17 photos of Astonish Results’ CEO Adam DeGraide is entitled, "The Face of Freakin' Agency Marketing - Kool Prophet Promises Astonishing Results."
1/25/2010 11:10:29 AM
Original Post Date : 11/12/2009
…And this year is shaping up to be the BEST dance ever. Of course, nothing actually happens at the dance. No one learns any new steps, no one “really” does anything spectacular, but that’s not the point. It’s a pointless, mind-numbing tradition that has existed between carriers and independent agents for decades.
Does this sound familiar…?