Agency Uses YouTube to Sell Insurance and Strengthen Partnerships

Scott Purves, owner of Purves & Associates Insurance Agency in Davis, California, recognizes the divergence between a seemingly cold and impersonal Internet and the need to connect with customers on a personal level. The Internet guarantees anonymity when desired, but also offers unlimited opportunities for branding and partnerships. Seizing the opportunities is where most insurance professionals fall short.

It’s no secret that YouTube is woven into the fabric of American society. Whether it’s viral marketing sensations, music video launches, or just cats acting silly for the camera, there’s a reason that YouTube is the second most-trafficked search engine on the planet. The insurance industry has been slow to adapt, because frankly, who wants to watch a video about insurance?

Back to Mr. Purves, a man who understands how video can be a valuable marketing tool. In a recent Insurance Journal TV interview with Astonish Results CEO Adam DeGraide, Scott Purves shared his program for producing commercial insurance partner videos as a way of promoting their businesses while strengthening the agency-client relationship.

“We try to stay out of the videos as much as possible,” says Scott. “We simply ask the partner to tell their story and offer a brief monologue on why they love their business, and because YouTube makes it easy to share, they can post on their website, Facebook, or anywhere else it would be beneficial.”

At a time when insurance is a price game and loyalty a seldom-used word, adding value to your agency’s insurance services is critical, and videos are a great way to get started. Partner videos are great, but you can venture into insurance Q&A’s, local events, and office happenings. Astonish even had a client that ran a hysterical insurance-related high school video contest.

In an increasingly connected world, YouTube channel videos are one of the most effective ways to communicate quickly and effectively with a controlled message that helps brand awareness and shows community spirit. Often the biggest thing lacking is the ideas and the technology know-how.

If using videos as an insurance marketing tool is something you’d like for your agency, Astonish Results can help. We know all the tools and have a never-ending stream of ideas to keep your videos fresh, relevant, and working for you.

So please contact us. We have dedicated, passionate people waiting to speak to you. Call Astonish Results now at 1.888.899.1936 or visit our website at astonishresults.com and take our free 180-second tour of the greatest lead-producing, modern consumer-attracting, strategy-building, digital marketing system in the world!