It’s Time to Embrace the Paradigm Shift

By: John Boudreau - COO and Co-Founder of Astonish Results

Wikipedia defines the term paradigm shift as "a change in a fundamental model of events."

It's clear to me that the insurance industry is going through a paradigm shift. There is an amazing YouTube video which demonstrates this shift. Here are a few points from this video:

- It took television 13 years to reach 50 million users, yet Facebook added 100 million users in just 9 months and iPod downloads hit 1 billion in 9 months.
- If Facebook were a country, it would be the 4th largest in the world.
- 80% of companies use LinkedIn as their primary method for recruiting employees.

So what are you doing about this? This change is something that cannot be ignored. Some are comparing this to the biggest shift since the industrial revolution. I speak with customers every week that have embraced this change and are using digital marketing and social media strategies to grow their business. This isn't just about the use of social media. For insurance agencies, it's a culture shift in the way they deal with their customers.

Check out this testimonial from one of our customers:
"The one thing that Astonish Results has helped us accomplish is to change the atmosphere from a 'service' culture to a 'sales' oriented culture. As everyone in the office focuses on making every call a sales call, we are getting more referrals and cross sells. Our staff meetings or more like a sales/production meeting now."

That's pretty amazing. This customer is seeing the shift and is making the necessary adjustments.

What about this testimonial?
"After 18 pretty successful years as an independent agent, I found myself stuck in a rut with little to no growth, shrinking premiums, and decreasing retention rates. The downturn in the economy only magnified my problems. While consumers were changing the fundamental ways they shop for insurance, we were still spending nearly $7000 per month on phone book ads. I knew I had to do something, and fast. Enter Astonish, and a year later, we are on a strong growth path again with policies in force up nearly 25%. New business apps are up and retention has improved nearly 4%. I haven't felt this excited about my future in years."

You can see that this agency has recognized the change in the way the modern consumer shops for insurance. They've truly embraced the change and are now EXCITED about the future!
I share these testimonials with you because I know we can help you. Astonish Results is about changing people's lives by changing their businesses. Change is often hard. It takes looking honestly at the situation you're in and choosing to do something about it.

So here are some great next steps:
Call us now at 1.888.899.1936 to speak with a dedicated Astonish Results representative that can schedule a tour of our digital marketing system for you, or click here to sign up for a FREE virtual presentation today!