It’s Time to Stop Chasing the Rabbit

For decades, insurance agencies have been like greyhound dogs chasing rabbits around a track. Unfortunately many agencies see the only viable way to generate leads and new policies as to buy them from data mining companies, and hope they can convert that data into new policies. With all of the incredible resources available today, why would an agency take this risk and spend thousands of dollars, just to HOPE that they can sell one or two policies from purchased leads?

The industry shift is not going to happen, it has happened. So the question is – when are agencies going to stop gambling with lead buying, and start generating their own? EXACTLY.

If there were 5 ways to create a LEAD GENERATION MACHINE within your agency, here is what they would look like:

# 1 – Find a Search Engine Marketing genius who not only has over a decade of rapport with the TOP ENGINES IN THE WORLD but who writes their own formulas to ENSURE that your agency is listed at the TOP or as CLOSE TO THE TOP as possible according to your lines of most value and your target markets. They should also create special landing pages and online processes to guarantee action is taken by anyone shopping for new or renewal lines in your markets.

# 2 – Find and build the BEST and MOST EFFECTIVE CONVERSION website builder in the industry to ensure that your visitors are converting into leads (Internet, Phone or Referral) at the highest rate in the world…go BIG or go HOME but definitely GET THIS DONE.

# 3 – Use high-end, engaging multi-media email campaigns that drive people directly into your website according to status and continue to keep the agency in front of them throughout BOTH the Sales and Service cycle.

# 4 – Make sure ALL producers and other staff members are CONSTANTLY gathering email addresses in their everyday activities to grow the agency’s email database of both customers & new prospects. A strong agency email database is worth MILLIONS and is a crucial part of the success of any agency’s lead generation machine.

# 5 – Manage & Measure your RESULTS! Get a system in place that works to track all email, website and referral leads. Track your results and conversions so you know what is working and what is not.

GREAT NEWS! Agencies do not have to research and piece together random widgets and tools they hope work from wherever possible – all in an attempt to achieve the results only the BEST agencies in the country are achieving. The answer is simple. Partner with the GREATEST & ONLY COMPLETE DIGITAL MARKETING & CRM SYSTEM in the industry: Astonish Results. STOP BUYING LEADS AND START GENERATING YOUR OWN.

For your free e-business marketing plan, call Astonish Results now at 1.888.899.1936 or visit our website at www.astonishresults.com and take a free 180 second tour of the greatest lead producing, modern-consumer attracting, strategy building, digital marketing system in the world!