Leveraging Video and Social Media to Grow Your Agency

By Scott Brazdo, VP of Marketing at Astonish Results

Video is quickly becoming the communication tool of choice for educators and marketers. Blame it on our seven-second attention spans, TV-centric culture or just plain laziness, but there’s been a steady migration from the written word to moving images with sounds – and that’s not a bad thing.

Video allows you to capture emotion while communicating efficiently and descriptively in a way that doesn’t always translate to the written (or typed) word. These inherent benefits are what make video such a valuable teaching tool. These benefits are also the main reason that Astonish Results has aligned with reputable insurance media partners to bring educational videos to the industry.

National Underwriter’s Property & Casualty’s video series “Serving the Modern Consumer” is a prime example. In the most recent interview, Editor-in-Chief Sam Friedman speaks with Astonish Results Founder and CEO Adam DeGraide about "Website Marketing – How Can Agents Cut Through the Internet Clutter?" The video call to action touches on many points, including how to drive traffic, how to convert leads, how to automate functions, and – not surprisingly – how to deal with waning attention spans.

For a slightly different perspective, Adam DeGraide flips the script and acts as interviewer in a discussion with Mitch Dunford, CEO of Insurance Journal (IJ). The latest e-Marketing Minute to be featured on Insurance Journal TV, “Mitch Dunford Tells the Story of His Previous Life as Jack Bauer”, offers a compelling story about his time as an S.D.P.D. SWAT team member.  Mr. Dunford also shares sage perspective in discussing what he calls the “paralysis” that many insurance agencies are currently battling, and how they can overcome it.

Rounding out the educational video trifecta is “Getting Savvy about Social Network Marketing – and Results”, which is being featured on National Underwriter’s Life and Health website. In this video, Astonish co-founder and President Tim Sawyer gets to the core of social media by keying in on the community-centric nature and stressing its role in a larger insurance agency marketing and management system. 

There’s a reason YouTube and Hulu are two of the most popular websites in the universe. People love to binge on information, but the days of long-winded, text-based content is waning. Astonish Results understands the importance of video as a teaching and learning tool, and will continue to explore uses for the betterment of both their agency partners and the insurance industry in general.

If you’d like to learn more about how Astonish Results is using video to help grow insurance agencies, call us at 888-899-1936 or visit www.astonishresults.com and sign up for a virtual presentation today.  The digital world is changing rapidly. Be ahead of the curve.