Social Media Marketing Turned Scientific

By: Adam DeGraide - CEO and Founder of Astonish Results

If you’re nervous about unleashing your agency employees on Facebook, consider ISU Armac in California, which now counts the social media site as their third best lead generating tool behind Google and Yahoo’s search engines. Also, consider that a little more than a year ago, ISU Armac spent $60,000 on Yellow Page advertising with a trickle of web-based leads coming in, only by accident.

So what happened in the span of 12 months that guided Krystle McEachron, CEO of ISU Armac, away from the traditional mindset and towards the digital revolution? The short answer, Astonish Results. The long answer, a blended strategy of social media and web-based marketing that includes accountability metrics, agency-wide adoption, and a leader who understands the modern consumer.

For the reasons above, it’s no surprise that ISU Armac was named Rough Notes’ eMarketing Agency of the month for July. But unlike many businesses that are using social media just because everyone else is, McEachron’s approach is far more strategic and scientific. ISU Armac tracks social media effectiveness using spreadsheets and the agency's intranet to generate metrics that can be analyzed to see what’s working and what could work better. The resulting reports provide accountability while guiding insurance marketing efforts.

In Ms. McEachron’s own words, “Whenever we blog, send out an email blast, do something on Facebook, Twitter or LinkedIn, we document it in the intranet…Then we’re able to look at the reports and see what specific activities led to increases in website traffic. We can see direct cause and effect.”

Aside from simply being present on social media sites and measuring the results, ISU Armac strategically uses social sites to achieve objectives. Whether it’s highlighting the agency’s charitable endeavors on a photo-sharing site, blogging, shooting videos about new partners to solidify a relationship, or even instant messaging a hard-to-reach client in order to provide more efficient service, Krystle McEachron and ISU Armac are deserving recipients of the Rough Notes eMarketing Agency of the Month.

Click here to read the full Rough Notes article on ISU Armac.

If your agency is tired of diminishing Yellow Pages and traditional marketing returns and is ready to meet the demands of the modern consumer, while having fun, it’s time to give Astonish Results a call.

So please contact us.  We have dedicated, passionate people waiting to speak to you. Call Astonish Results now at 1.888.899.1936 or visit our website at astonishresults.com and take our free 180-second tour of the greatest lead-producing, modern consumer-attracting, strategy-building, digital marketing system in the world!