What Would Rockefeller Do?

By: John Boudreau – COO and Co-Founder of Astonish Results

Many of you have heard of John D. Rockefeller. This American industrialist founded Standard Oil in 1870 and is considered the first American worth more than one billion dollars. He literally revolutionized the petroleum industry and left a legacy of foundations in the areas of medicine, education, and scientific research.

Imagine for a minute that you had an opportunity to give Mr. Rockefeller a tour of your company. You welcomed him at your door and introduced him to your staff. He was able to look at your books and analyze your investments. Imagine if this Titan of business could sit in on your staff meetings and review your business plans and strategies.

What do you think he would say? Based on some of the research I’ve done, I have a few ideas. His comments would reveal the strong principles he maintained in all of his business ventures. First, he would ask about your agency’s priorities. He would ask you to clearly articulate your vision. Once he understood your vision, he would ask your staff how their priorities fit into the priorities he just heard from you.

Second, John D. would want to see some numbers. He’d ask for your daily operational metrics, knowing that these metrics provide deep insight into your organization. I’m sure he’d want to ask your staff for their metrics as well, asking, “How does this drive your performance?”

Lastly, this Titan would want to know your pattern of regular team meetings. As his company grew, he realized quickly the value of meeting on a regular basis in an effort to maintain accountability and alignment, communication and motivation among team members and the leaders.

What does all of this have to do with selling insurance? Principles are principles, and they work. Rockefeller didn’t become a billionaire by winging it. He applied these principles to his business, identified and assembled exactly the right PEOPLE, PROCESS and TOOLS and put everything together to create a positive result.

At Astonish Results, we realize it is not about a widget or tool if you want to transform the way the world buys & sells insurance. Instead, it is about an entire strategy that is helping the BEST agencies to FIND, SELL & KEEP more customers profitably. It is about a “McDonaldized” system that not only drives a higher quality & quantity of traffic, growth, new opportunities & thus new policies into the agency, but builds value in the agency pre-sale, post-sale and throughout the service to each and every “modern consumer”. . This is our passion. What’s yours?

For the opportunity to transform your agency, call us at 888-899-1936 or visit www.astonishresults.com today, and take the FREE 180-second tour of the greatest digital marketing system in the world!