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Your Next Agency Hire Should Know Nothing About Insurance
To say the insurance industry is conservative is an understatement. To clarify, I’m not talking about politics or even personal beliefs, but rather conservative marketing and the crippling fear that keeps agency owners from shifting their mindsets to serve the modern consumer. Oddly, part of the best solution to this issue can take the form of someone with virtually no knowledge of insurance.
If your agency is paralyzed at the thought of reinventing the marketing wheel or introducing unfamiliar technologies and platforms, a fresh dose of perspective is needed. The Internet is unquestionably the new marketplace. The conversations, interactions and knowledge shared across social networks and websites make up the new marketing ecosystem. To understand this marketplace better, many agencies are hiring students or social media-savvy millenials to help them bridge the generational and sociological gap.
Insurance Journal TV’s most recent e-Marketing Minute explores the mentality of Josh Wilson, a successful insurance agency blogger. Mr. Wilson uses terms like “wide-minded”, “eclectic tastes” and “cute puppy video” to explain how he was able to connect with people’s human side as a means of strengthening the agent-client relationship and generating more leads.
While the blogger/social media specialist is an increasingly important position within an agency, it’s important to note that no new employee should be given total access to say and post whatever he or she wants. It’s important to have any new hire sign a social media policy stating company values and best practices for use of social media.
When you partner with Astonish Results, we provide the tools and knowledge needed to find a qualified blogger or social media specialist and to keep them producing optimized, compelling content. Social media is one of the most powerful insurance marketing tools available when harnessed correctly.
To learn more about how to grow your agency utilizing social network marketing, visit www.astonishresults.com or call us today at 1.888.899.1936. We look forward to sharing the GREATEST DIGITAL MARKETING SYSTEM IN THE WORLD with you and your team!
