Insurance Journal TV – “Optimizing Search Engine Marketing”
Paradiso Insurance president Chris Paradiso says successful use of search engine marketing has given his agency a 30% conversation rate in sales this year. But the agency’s recent sales success doesn’t come at a cost. In this interview with Adam DeGraide, Paradiso explains how monitoring closing ratio and a commitment to finding the right employees has benefited his business.
Aug 2010
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Insurance Journal TV – “Balancing Sales and Service”
S.I.G Insurance CEO Walter Page says his company is well on its way to signing 1000 policies — which isn’t bad considering that this independent agency out of Florida is only a year old. In this interview with Tim Sawyer, Page discusses the growth of his company, contributing its success to a balance of sales and service.
Aug 2010
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Insurance Journal TV – “Online Commercial Niche Marketing”
Using the internet to help you find, sell and keep more business can work for commercial niche markets. In this interview with Adam DeGraide, Lisa Sherer, president of Berrier Insurance Agency, discusses the benefits “friending” truckers on Facebook and the rewards of referring business to others.
Aug 2010
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National Underwriter Property & Casualty – “Tech Success Takes Strong Leadership”
Technology does not implement itself. It takes strong leadership, backed by solid training and reliable tools to make sure tech investments pay off. NU Editor in Chief Sam Friedman talks tech with Adam DeGraide, CEO of Astonish Results, about how agents can make the most effective use of the technologies at their disposal, including the simplest tech tool—e-mail! Joining Sam and Adam is (left-to-right) the incoming president of the National Association of Professional Insurance Agents, Brian Marino of Family Insurance Services, along with Krystle McEachron of ISU Armac and Rex Caton of Caton-Hosey Insurance, who share some of the secrets of their tech success.
August 2010
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Agent Sales Journal – “Email Marketing – Changing the Landscape of the Life/Health Industry”
Learn how email marketing can help drive growth and find you new prospects from experts Tim Sawyer, President/Co-Founder of Astonish Results, Tashawna Rodwell, Publisher of National Underwriter Life & Health Magazine, and special guests Mark Shuster and Elaine Henderson.
August 2010
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Insurance Journal – “The Importance of Great Phone Skills”
Ken Peterson, CEO of Encharter Insurance knows that driving traffic on the web is good for business, but good marketing doesn’t stop there. In this interview with Tim Sawyer, Peterson talks about beefing up his company’s phone skills in order to make his sales team successful.
July 2010
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Insurance Journal TV – "Making Money Using YouTube"
Scott Purves, president of Purves & Associates, is putting together video vignettes for his clients — for free. In this interview with Adam DeGraide, Purves talks about his foray into video production, and how YouTube has helped him market his business and gain new clients
July 2010
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Insurance Journal TV - “No Rock Unturned: Using a Blended Strategy for Marketing”
Using SEO to drive organic growth and fuel recruiting efforts, Prostar Insurance principle Dave Whitfield talks with Tim Sawyer about how their young agency is able to be competitive by using technology and new age marketing.
June 2010
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National Underwriter Property & Casualty – “Website Marketing - Agents Look To Reboot Their Online Sales & Service Approach”
While many are talking the talk, to actually walk the walk on online marketing agents must employ the latest digital tools and techniques to re-energize their people and jump-start their organizations. Astonish CEO and Co-Founder Adam De Graide talks about how agencies can reboot their sales and service approach in an interview with National Underwriter Editor Sam Friedman.
May 2010
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Agent Sales Journal – “Making the SECOND Sale to your Clients”
Increase your sales immediately with these tips on growing business from your existing clients and how technology can help you keep tabs on your clients’ life changes that might offer additional sales opportunities. Tim Sawyer, President and co-founder of Astonish Results, and John DeCesare, Group Publisher of the Life & Health Insurance Network at Summit Business Media, discuss these key sales strategies.
May 2010
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Insurance Journal TV - “Marketing in the Digital Age”
Dr. Ayelet Gneezy, Assistant Professor of Marketing at the Rady School of Management at UC San Diego, shares her advice with Tim Saywer about how agents should approach marketing in the new digital age. Prior to graduate school, Dr. Gneezy was a consultant in marketing, servicing companies in various industry areas such as consumer goods, banking services and non-profit organizations. In this segment, Dr. Gneezy talks with Tim about current trends and how agents can appeal to the new “online community”.
May 2010
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Insurance Journal TV – “The right and wrong way to buy insurance leads”
NetQuote is a provider of home, auto, life, health and commercial insurance leads for agents. With 20,000 insurance agent customers around the country, NetQuote provides tools and training techniques to sell to the online customer. NetQuote CEO Paul Ford advises agents new to online selling to take it slow, to ask lots of questions and to take advantage of NetQuote’s sales training tools.
April 2010
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Insurance Journal TV – “A Day In The Life Of An Agency Blogger”
Adam DeGraide speaks with blogger Josh Wilson. Josh’s enviable job is to browse the Internet to find interesting and unusual nuggets of pop culture to expound upon. The blogger’s goal is to help build relationships via social media and to generate traffic for the independent insurance agencies.
April 2010
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National Underwriter Property & Casualty – “Website Marketing - How Can You Change Your Agency’s Online Culture?”
With most people so Web-savvy these days, independent agencies need to do more than redesign their home page or put together a new e-mail marketing campaign. Agencies need to change their entire sales culture to be effectively Web-centric.Tim Sawyer, president & co-founder of Astonish Results, talks with Ntl Underwriter Group Editor Sam Friedman about how agencies can get their people fully on board in a Web-centric sales & service campaign.
April 2010
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Agent’s Sales Journal – Life and Health - How to Establish a World-Class Sales Structure
Discover the key elements to a world-class sales environment and how you can implement them into your practice. Experts Adam DeGraide, CEO/Founder of Astonish Results, and John DeCesare, Group Publisher of the Life & Health Insurance Network at Summit Business Media share their secrets to a world-class sales structure.
April 2010
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Now!
Insurance Journal TV – “Mitch Dunford tells the story of his previous life as Jack Bauer”
Astonish Results CEO and Founder Adam DeGraide interviews Insurance Journal CEO, Mitch Dunford to discuss how his previous SWAT team experience relates to the insurance industry.
March 1, 2010
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National Underwriter Property & Casualty – “Serving the Modern Consumer – Website marketing – How Can Agents Cut Through the Internet Clutter”
With everyone living virtual lives thanks to Twitter, Facebook and other social media options, independent agencies are finding it hard to attract the attention of prospects online. Astonish CEO and Co-Founder Adam DeGraide talks with Sam Friedman, Editor of National Underwriter, about how agents can cut through the Web clutter to become a force in digital marketing.
March 2010
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Agent’s Sales Journal – “Serving the Modern Consumer – Getting Savvy about Social Network Marketing – and Getting Results”
Are you making the most of social network marketing? Experts Tim Sawyer, President and co-founder of Astonish Results, and John DeCesare, Group Publisher of the Life & Health Insurance Network at Summit Business Media, discuss the thriving area of social network marketing, and how your company can get Facebook, LinkedIn, Twitter and other social media to work for you.
March 2010
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Insurance Journal TV – “Utilizing Internet Marketing to find, sell, and keep more customers profitably”
Astonish Results CEO and Founder Adam DeGraide interviews President Tim Sawyer setting the stage for the e-Marketing Minute for 2010. This is a powerful interview for insurance agents to help them learn how to serve the Modern Consumer on the Internet.
February 2010
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Agent’s Sales Journal – “Serving the Modern Consumer – Digital Marketing – How it can make you money”
John DeCesare, Group Publisher interviews Adam DeGraide on how digital marketing can boost your sales in today’s digital environment.
February 2010
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American Agent & Broker – “Serving the Modern Consumer – Website Marketing – Position Your Website to Drive More Premium Volume”
Sam Friedman, Editor in Chief interviews Tim Sawyer on website marketing best practices in part one of the video series entitled “Serving the Modern Consumer.”
February 2010
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2009 California Agents Alliance Convention Keynote Address
To book Adam and Tim at your next event, please contact Scott Brazdo - VP of Marketing - sbrazdo@astonishresults.com
September 26, 2009
Ins Journal TV - "Marketing on the Web"
Astonish Results CEO Adam DeGraide is interviewed by Insurance Journal CEO Mitch Dunford in San Diego, California.
September 2, 2009
