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Best Review - Digital Display
As technology continues to evolve, insurance agents across the country are beginning to add digital tools into their marketing mix. By harvesting the power of the Internet and new-media, local agents are finding innovative ways to boost leads, create greater brand awareness and inevitably reach prospects they might not have been able to before.
In the December 2011 edition of Best Review, two Astonish Results success stories – Busha-Okeson Insurance and Mansfield Insurance Agency – were highlighted for their groundbreaking use of digital marketing as well as the effective insurance sales training techniques they picked up from Astonish Results. Both agencies discuss how they took their new Virtual Insurance Offices “live” as well as how it felt to break free from paper and restrictive traditional marketing. Read more about how the Astonish Results system helped re-launch and revitalize both Busha-Okeson and Mansfield Insurance Agency’s books of business and how the agencies plan to capitalize on their newfound web presence!
December 2011
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Rough Notes - "From Order Takers to e-Marketers"
Having a strong reputation within their Massachusetts community, allowed Merrimack Valley Insurance Agency the best possible foundation to build off of; however to truly progress and grow their business, agency leaders knew they had to change alongside technology. Their renewed digital focus helped transform the New England company; forcing the team to think creatively and evolve their once service-heavy organization to a sales-centric culture. “The digital marketing work we’re doing is all about getting more swings of the bat. If I am closing more, and we are, that’s great. But by being able to get more leads we are keeping our pipeline full,” said Anthony Lucacio, CIC at Merrimack Valley Insurance Agency. With a stronger web presence, dedicated social networking efforts and more streamlined communication, the Massachusetts agency has utilized the Astonish Results system to build stronger relationships with both carriers and clients. Lucacio goes on to explain the changes implemented at the agency and how by leveraging e-Marketing initiatives Merrimack Valley Insurance Agency continues to grow.
November 2011
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Rough Notes - "Combining Culture & Clicks..."
With an Internet sales background, Ryan Phillips understood that in order to grow one's business, companies need to position themselves where their customers are. Acting now as the President of The Insurance Company of Florida, Phillips has helped lead his team to success by leveraging all of the tools and tactics at their disposal—beginning with digital marketing and communication strategies. Upon partnering with Astonish Results, the agency has had the ability to build out its digital marketing capabilities, bolster their overall sales culture and develop a cohesive approach to maximizing efficiency. When talking about his team's modernized vision, Phillips stated, "We wanted to mix it up, to show that it's possible for an insurance agency to be engaging and relevant". Inside this issue of Rough Notes, Phillips goes on to describe his agency's revolution and the new level of personalized engagement they have been able to offer their clientele.
October 2011
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Rough Notes - "Tapping Digital Tactics"
Charlie Downey loves marketing and insurance. Better yet, he loves clients. "Our company is absolutely client-focused," explained Downey, owner of Downey Insurance Group. Since, partnering with Astonish Results, Downey has helped his insurance "family" grow and prosper, while revolutionizing their corporate philosophy to ultimately better serve each client. For Downey, digital marketing fits in with his overall client focus quite well. "Digital marketing gives us a whole new tool set to work with as we build and strengthen relationships". Downey further explains his agency’s transformation and how the team leveraged all of the new technology Astonish has to offer.
September 2011
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Rough Notes - "Across the Web and Across the Desk"
"Seven or eight years ago, we realized distribution channels were changing, and people were using new ways to shop for insurance," Sean Hertel, VP of Charlotte Insurance stated. " They were shopping online and buying over the phone. Given how Internet-savvy people were becoming and how comfortable they were shopping online, we knew we had to be in that space." Upon partnering with Astonish Results the team at Charlotte Insurance began to think locally; striving to build a positive agency presence and establish themselves as leaders within their surrounding community. Transitioning to a sales-minded culture helped the agency to take advantage of the digital tools and best practices set before them. President / CEO, Marty Karriker and Vice President, Sean Hertel, go on to explain how they knew going digital was the right decision.
August 2011
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Rough Notes - "Dig in Your Own Back Yard"
Since partnering with Astonish Results, Patrons Insurance has leveraged the unique Digital Marketing system, as well as launched an aggressive cross-selling initiative; all which as significantly helped agency President, Tim McGuire, grow his 20-year old family business. The once stagnant agency recognized the opportunities that were present both locally, and across the entire state of Florida, and knew that the agency was ready for a change. McGuire describes the process his agency went through, as they made the digital switch, as well as explains the steps his team took to take action and bolster real results.
July 2011
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Rough Notes - "A New Attitude"
Gillman Insurance Group operates based upon the principle that insurance doesn’t have to be a frustrating, complicated or an expensive process for the consumer. The team at Gillman Insurance Group has put a strong focus on building relationships with their clients, providing extended value and modernizing the way in which they communicate -- all leading to a more effective strategy for reaching the Modern Consumer . Founder and President, Ed Gillman, goes into detail on why his agency's "new attitude" has helped his business both grow and prosper.
June 2011
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Rough Notes - "Rolling with Social Media"
Auburn, California-based Berrier Insurance Agency has utilized a number of traditional marketing tools to build its presence and bolster relationships within its niche market -- commercial trucking firms. Agency President and owner, Lisa Sherer, has noted it is critical to maintain contact with truck dealers, service providers, and operators; ultimately building mutually beneficial relationships with one another while fostering a specialized community. In the following article, Lisa goes on to explain why Social Media is so important to her current client base and the kind of impact it has on growing her business.
May 2011
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Rough Notes - "From Vega to Victory"
Gannon Associates speaks on how email drip campaigns to clients due for renewals are just the first step in their marketing process. Technology helps organize and notify customers and prospects, but managing the system and following up with a phone call from an agent is what really makes the wheels of this agency spin.
April 2011
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Rough Notes - "Capitalizing on Campaigns"
Tim Shaw talks about taking his agency’s marketing efforts to the next level with email campaigns. Every email that came through the agency was entered into one of the many campaigns the agency was running, resulting in more steady leads and the ability to connect with consumers on a consistent basis.
March 2011
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Rough Notes - "Creative Marketing"
Wake Clinard discusses how implementing a digital marketing plan helped position his agency in front of the technology wave. Between putting out a monthly e-zine and drawing in leads from the internet, taking a creative approach at internet marketing has helped Clinard Insurance agency gain and serve their customers better.
February 2011
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Rough Notes - "Partee Insurance Associates: A Digital Agency Reinvention"
Partee Insurance discusses their leap into the digital marketing frontier. Current results from the agency’s entrée into e-marketing are better than expected. In fact, money that the agency is making from its new niche focus alone is more than paying for its digital marketing initiatives.
January 2011
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Rough Notes - "Perfecting the Process – Florida agency relies on varied technology solutions to maximize operating efficiencies"
Rough Notes interviews Caton Hosey Insurance of Florida, and talks about the keys to their success utilizing digital marketing within their agency Be sure to check out this article as Caton Hosey Insurance is featured as November 2010’s e-Marketing Agency of the Month.
November 2010
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Rough Notes – “From Cavemen to Spacemen – Texas firm ventures into digital marketing”
Rough Notes unveils the secrets to Nathan Dagley’s Insurance agency in an interview featuring his agency as October 2010’s e-Marketing Agency of the Month.
October 2010
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Rough Notes – “The Power of Being Local – California agency takes global approach to reaching local buyers”
Rough Notes unveils the secrets to Scott Purves’ Insurance agency in an interview featuring his agency as September 2010’s e-Marketing Agency of the Month.
September 2010
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National Underwriter P&C – “Astonish Shakes Up Agency Marketing With Aggressive, Web-Centric Approach”
National Underwriter Property & Casualty analyzes the digital marketing strategies and contagious corporate culture at Astonish Results in this featured story.
August 31, 2010
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Providence Business News - “Marketing firm finds its niche by changing focus"
Providence Business News announces Astonish Results as the fastest-growing business in Rhode Island for the second year in a row. Read how their Warwick, Rhode Island based headquarters are home to a Rock & Roll culture that is helping change insurance agents lives.
August 30, 2010
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Rough Notes – "A Multifacted Approach"
Rough Notes features Duffy Insurance Agency, Inc as the August 2010 eMarketing Agency of the Month
August 2010
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Rough Notes – "Marketing Mojo – California Agency Taps Social Media To Drive Web Traffic, Sales"
Rough Notes unveils the secrets to ISU Armac’s “Marketing Mojo” in an interview featuring July 2010’s eMarketing Agency of the Month
July 2010
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Rough Notes - "Marketing Makeover - Managing Customer Relationships Gets Easier With The Right Tools"
Rough Notes unveils the secrets to the success of H.G. Holdam Insurance & Tax Accounting
June 2010
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Rough Notes - "New England Agency Ties Marketing to Mission - Electronically"
Rough Notes Magazine interviews Ken Petersen of Encharter Insurance from New England on how he is growing his agency using his unique mission, combined with the Internet.
May 2010
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Rough Notes - "Making the Most Of Technology and Traditional"
Rough Notes Magazine interviews David Whitfield of Prostar Insurance Agency from Washington state on how he is strategically using blogs, e-mail marketing, and a strong web presence to give a personal touch for his agency.
April 2010
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Rough Notes - “From Stuck To the Fast Lane”
Rough Notes Magazine interviews Will Penny of Penny Insurance Agency from Hendersonville, North Carolina about his comprehensive e-marketing strategy and how it has helped him grow his agency.
March 2010
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Rough Notes - "Using Internet to Capitalize on Auto Market Turmoil"
Rough Notes magazine uncovers the keys to success for Massachusetts agent Paul Murphy. (Astonish Results client)
February 2010
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MAIA – “Making Appearances Everywhere - Astonish Results & MAIA’s Virtual Demos”
Massachusetts' largest insurance trade association, the MAIA, praises Astonish Results for bringing much-needed energy to the insurance industry on their Property & Casualty Speaking blog.
February 2010
Rough Notes – “High Tech, High Touch”
Rough Notes Magazine interviews Tony Alessandra of Insurance Solutions from Mission Viejo, California about his comprehensive e-marketing strategy and how it has helped him grow his agency.
February 2010
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NU & Astonish Team Up On Digital Marketing!
National Underwriter P&C Editor in Chief, Sam Friedman writes about their new partnership with Astonish Results to help agents change the way they do business through a ten part video series named “Serving the Modern Consumer.”
February 2, 2010
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Insurance Journal - "The Face of Freakin' Agency Marketing"
Insurance Journal digs deep into the online marketing strategies and corporate culture at Astonish Results in this featured cover story.
November 16, 2009
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Rough Notes - "Internet Marketing is Agency’s Growth Engine"
Rough Notes magazine uncovers the keys to success for New England agent Chris Paradiso. (Astonish Results client)
August 2009
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Rough Notes – "Unfair Advantage"
Rough Notes magazine reports on how Astonish Results is helping agencies attract new customers on the Internet and solidify relationships with existing customers.
July 2009
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